Same Colonel, Same Taste but New Clothes
March 14, 2008
In November 2006, KFC alias Kentucky Fried Chicken got new clothes for it’s Colonel Sanders. The colonel now has a more corporate look and more easily to identify as brand.
For over 50 years KFC maintain a remarkably and consistent his brand identity. After his successful campaign of “KFC from Space read their Press Release here!
The new KFC brand will be implemented in 14,000-plus restaurants spread throughout 80 countries in the next few years and the new identity of KFC was made by San Francisco-based Tesser, an identity company.
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