In 2005 Visa got a new look

Starting in September 2005, World Wide merchants begin to see the fresher, more contemporary look of Visa on VISA cards and VISA-branded point-of-sale materials.

With more than 25 million cards issued and more than 633,000 acceptance locations in Canada, the transition is expected to take a few years to complete.

New VISA cards featuring the refreshed brand mark design will appear in the marketplace starting in late 2005 as cards expire and are replaced.

The current design of VISA cards could be in circulation until approximately 2010, so you will see two different versions of VISA cards for several years.

How has the Visa look changed?

• Fresher, more contemporary look and feel on point-of-sale materials
• Top and bottom banners, once used as borders, have been eliminated
• “VISA” brand name is more prominent

How will VISA cards change?

• VISA cards will carry the new Visa look
• The flying “V” on the front will be removed
• Visa’s dove hologram will be integrated onto back stripe
• Signature panel may be shorter and have different designs

Popularity: 80% [?]