Recently they got new logo where they point clear that Eqarat is now more “user friendly” and they added a .com to the new logo: erqart.com

I couldn’t find nowhere a press relese or an article to announce this rebranding.

“To represent this rich family of products, Adobe is introducing the Photoshop visual logo. This logo will soon appear in all Photoshop-related marketing, so keep an eye out for it. The Photoshop logo on a product, service, or technology, represents the rich legacy, technical quality, and attention to detail that has made Photoshop the gold standard in digital imaging.”

Other related topics:

http://blogs.adobe.com/jnack/2007/09/photoshop_gets.html

http://30gms.com/permalink/new_photoshop_logo1/

http://www.photoshopblog.net/2007/09/20/new-photoshop-logo/

What is strange is that Hotels.com decided to use two logos on the same time, one for Europe and other for US market.

You can check the other logo on the commercial below:

For over 50 years KFC maintain a remarkably and consistent his brand identity. After his successful campaign of “KFC from Space read their Press Release here!

The new KFC brand will be implemented in 14,000-plus restaurants spread throughout 80 countries in the next few years and the new identity of KFC was made by San Francisco-based Tesser, an identity company.

With more than 25 million cards issued and more than 633,000 acceptance locations in Canada, the transition is expected to take a few years to complete.

New VISA cards featuring the refreshed brand mark design will appear in the marketplace starting in late 2005 as cards expire and are replaced.

The current design of VISA cards could be in circulation until approximately 2010, so you will see two different versions of VISA cards for several years.

How has the Visa look changed?

• Fresher, more contemporary look and feel on point-of-sale materials
• Top and bottom banners, once used as borders, have been eliminated
• “VISA” brand name is more prominent

How will VISA cards change?

• VISA cards will carry the new Visa look
• The flying “V” on the front will be removed
• Visa’s dove hologram will be integrated onto back stripe
• Signature panel may be shorter and have different designs

The new design style, “jungle like” fits better if we consider the type of the new series that run on Animal Planet now.

Not much to say about a “Wild” logo, it speaks for itself.

The new logo has been designed by the London based design firm, Dunning Eley Jones which has plenty experience in TV branding.

Not much to say about a “Wild” logo, it speaks for itself, further comments upon you will see the print campaign AND any sort of motion graphics in the movie below:

The company changed the name from Sodexho in Sodexo due to the reason of that in certain countries to pronounce the X followed by an H is too difficult.

The accent is on X, EX and may also bring your mind to an ex company, hope their services will improve and will not be EX(pired).

The new design is done by W& Cie in the heart of Paris, France.

The slogan with “The Document Company” has been dropped. The X red spot icon is quite not very common foe the company but is clear that that Xerox is announcing a new era for the company.

The design was made by Interbrand and below you can find some pieces of Xerox press release:

The new Xerox logo is now a lowercase treatment of the Xerox name — in a vibrant red — alongside a sphere-shaped symbol sketched with lines that link to form an illustrative “X,” representing Xerox’s connections to its customers, partners, industry and innovation, and designed to be more effectively animated for use in multi-media platforms.
— Official press release

Signaling a clear change and evoking a dramatic shift in the world’s perception of this iconic brand, the visual and verbal identity system for Xerox has undergone a massive redesign. The new signature incorporates a lowercase treatment of the Xerox name — in a vivid red Pantone 1797 — alongside a sphere sketched with lines, called “connectors,” that link to form an “X”, representing the company’s connections to its customers, employees, partners, industry and innovation. The “connectors” are super-graphics that appear as reoccurring design elements.
— Interbrand project description

“The Internet, sponsorships, all kinds of 3D icons — none of that existed when Xerox adopted its old logo,” said Maryann J. Stump, senior director of brand strategy for Interbrand. “And you can do animation with a symbol that you just can’t do with a wordmark.”
— Article on The New York Times